Bev Jaremko is a graduate from the University of Calgary in 1970.
She loved studying languages and majored in French, with some work done in Spanish, Russian and German. What intrigued her was language itself- how children learn it and how fascinating it is to analyze and manipulate it.
When her own children were born she was intrigued at how they learned to talk, noticing how they automatically sought patterns without being told to do so. When she said dogs, cats and houses, they assumed that there must be words like childs, deers.
When she said 'He jumped, she laughed" they then said 'I falled down" obviously assuming past tenses take 'ed'.
Because the mind of a very small child was very very logical, she set out to design a reading course that supersimplifed the skill, so even 3 year olds could learn it, but that was airtight in its logic, as kids' minds are.